For many of us, buying a pair of sneakers is a chore. But for a sneaker collector, there's no greater joy than a fresh pair of kicks. "THE SOLE FIRM" is here and ready to take our place in this growing subculture, whose members are proud to call themselves “sneakerheads.”
THIS MONTH'S MEMBER SPOTLIGHT GOES OUT TO OUR SOLE BROTHER AND MEMBER @tay_baltimore TAYVON THANKS FOR EVERYTHING YOU DO AND ALL THE SUPPORT AND USING THE #THESOLEFIRM AND JUST BEING THERE FOR THE TEAM PLEASE FOLLOW HIM ON IG @tay_baltimore
History about Sneakerheads
The sneaker craze hit mainstream when Nike and Michael Jordan introduced Air Jordans in 1985. Even at a retail price back then of $125, stores couldn’t keep the shoes on the shelf, and Jordans quickly became a sought-after status symbol. In a shrewd marketing move, Nike continued to produce a new style of Jordans every year. The shoes proved so popular that, by the early 1990s, some estimates say that 1 in every 12 Americans had a pair of Air Jordans.